This hybrid shopping model is predicted to grow 1.3x over the festive season of 2022. The report found that 52% of Indians are purchasing products online via apps and 44% are buying online after browsing in-store. Post pandemic, most shoppers have shifted to shopping on a hybrid model. Rishi Bedi, Managing Director, Asia Pacific at InMobi, stated, “When it comes to today’s consumer making a purchase, the convenience aspect of the shopping journey is now digitally enhanced, with research, decision-making, and purchase. Hence, a brand must continue to innovate and invest in newer, innovative channels to maximize ROI in this fiercely competitive industry. ![]() ![]() The affiliate marketing budget will also see developments this year, as more brands and companies dive into this industry. The demand for memorable mobile experiences grows with people watching, playing, and shopping on their smartphones. Improvements in AI affiliates, new apps, and employees will offer more opportunities for advertisers to grow their business and attract new audiences. Marketers will need to focus on how to drive more engagement with their new and existing users in 2022, going beyond app acquisition efforts only.” Sahil Singh, Head of Sales - APAC from Branch, added, “With Indians looking to travel, shop and meet up with friends and families this year, their interaction with mobile apps will change. However, as the recession hits global markets in 2022, marketers must experiment with their marketing mix to ascertain the impact of paid, direct, and organic channels on attribution. Paid media drives a significant volume of installs within India, with 31.2% belonging to social, 29.8% in affiliate and publisher networks and 39% in search. Furthermore, travel apps have seen a soaring 60% increase in installs. Additionally, real-money gaming apps have seen a 60% increase in engagement. Growing consumer interest in new categories.įintech apps have witnessed over a 100% increase in app installs and approximately 80% in engagement due to the convenience of making purchases. The study covered data from 330 million smartphone users across 44+ thousand apps, and 4.1 billion app installs and 5.2 billion deep links in the period from September 2020 to December 2021 to arrive at the results. ![]() In the metaverse, augmented reality, virtual. When it comes to mobile, brands can choose between mobile web ads and in-app ads. Metaverse is a completely new technology that aims to make virtual reality possible. App Monetization Trends: In-app Advertising Brings Value. Truly, AR can become a sub-reality of our own. This report discusses the mobile app trends through the festive season in India from September 2020 to December 2021 and guides app marketers with the right growth strategies for this year. We could use AR to instantly book flights at the airport, place orders for groceries, check out affiliate marketing promotions online, or even pay bills. InMobi, the provider of content, monetisation, and marketing technologies that help businesses fuel growth, has released ‘An App Marketer’s Guide to the Indian Festive Shopper 2022’ in partnership with Branch.
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